The conscious leader focuses on people.

She knows that while numbers drive efficiency, they do not talk about experience; and when the experience is right, the numbers will inevitably follow.

She has seen that when accountants are let loose, you get too many tables (in the restaurant) and not enough cooks; you get cheap cutlery, and fake flowers, because you can’t put a number on ambience. You also get staff who don’t care quite as much.

She accepts that numbers provide useful information, but should not drive every decision; when staff are just numbers, or the servants of numbers, then care—and therefore quality—suffers; when quality suffers, the numbers will ultimately follow.

She is confident that by caring for her team and giving her customers the right experience, she will achieve the numbers.

The conscious leader keeps an eye on the numbers, and cares for the human experience.

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