The conscious leader focuses on people. She knows that while numbers drive efficiency, they do not talk about experience; and when the experience is right, the numbers will inevitably follow. She has seen that when accountants are let loose, you get too many tables (in the restaurant) and not enough cooks; you get cheap cutlery, and fake flowers, because you can’t put a number on ambience. You also get staff who don’t care quite as much. She accepts that numbers provide useful information, but should not drive every decision; [...]