The conscious leader embraces danger.

He knows that life is inherently dangerous, so he welcomes it, by embracing every change and every challenge. When it’s not there, he begins to grow restless, for he knows that the real danger is to fall asleep.

He has observed that complacency is the biggest danger, because that’s when surprises happen. That’s when the high and mighty get knocked off their pedestal.

If there is no danger, the conscious leader creates it by setting himself a challenge that is outside his comfort zone. He knows that problems are inevitable, so rather creates his own by setting challenging goals. In this way, there is danger and it is willingly embraced.

He knows that in order to feel alive he must risk something, that life is best lived at the frontier between risk and reward.

The conscious leader manages risk by pushing himself into the danger zone.

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