The conscious leader is a leadership activist.

He recognises that leadership is not a position or title, but a state of being and a duty of every person, and he calls it out when he sees it is missing.

He knows that this approach is not always popular.

He has seen that dictators always start out as freedom fighters and, similarly, when people gain access to a position, they very often become the type of leader they once fought against.

In this vein, he has noticed that people tend to use moral arguments only when it suits them, but seldom apply those same arguments to themselves. They find it easier to fight for their principles than to live by them.

He knows that the leadership task is to embody principles, not fight for power. He never stops reminding others of this.

The conscious leader shows the path to a better world through leadership activism.

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