The conscious leader is skilled at persuasion.

She knows that persuasion is not about convincing, nor manipulating. Instead, she shares her vision for what she wants while speaking to the other person’s values, and invites them to come along for the ride.

She knows that emotion is more persuasive than logic, and that people do business with people they like. She has seen that genuine connections bring reward.

She listens to understand, and she recognises that people value autonomy, so she makes sure they feel free to say no.

When she asks her closing question, she keeps quiet and waits. She does not ruin it by speaking again. She allows the other person all the time they need as she knows that as long as they are silent they are doing the work for her.

She knows that if she pushes to convince, she will lose them.

The conscious leader closes more win-win deals than most through her mastery of persuasion.

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