The conscious leader strives for authenticity.

He sees that our default setting is inauthentic: we do and say what we believe we must to survive, get by, to “make it”. We are grateful for any event that enables us to whiten the lie. When caught out, we deny it.

He recognises that authenticity is more than just being honest about what you think or feel. It’s about rising above yourself and being the best version of yourself that you are committed to be. Like being an inspiration even when you don’t feel like it—yet still being willing to tell the truth about what you honestly think and feel.

He knows that being authentic also means being responsible, for when he speaks his truth, not everybody likes it.

The conscious leader becomes a defender of the truth by practising and embodying authenticity.

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