The conscious leader demands excellence.

He has seen that the margins between success and failure at the highest level of sport are tiny—thousandths of a second; a single kick.

He knows that in business, it’s much the same. A single word corrected, a tiny design flaw improved, a simple omission detected, can make the difference between success and failure.

He believes that a commitment to excellence is a non-negotiable value. He has seen that people who are committed to excellence gain pride and are also fulfilled in their work. They naturally rise above petty issues and distractions, and they raise the level of everyone around them.

The conscious leader knows that excellence is a self-sustaining upward spiral that leads inevitably to success. When people know they have done—and are doing—their best, there can be no failure.

The conscious leader can always bet on his own success because he lives and breathes excellence.

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the conscious leader book